Archive for the ‘MySpace’ Category
Friday, May 9th, 2008
No, you're not going to be able to download your MySpace contacts into your address book, but according to Reuters MySpace is going to allow its users to display profile information on other sites.
It's step two, along with open social, in pressuring the "walled gardens" of the internet to ...
Posted in MySpace | 1 Comment »
Monday, March 3rd, 2008
I'm listening to MySpace's Amit Kapur talking about hypertargeting on MySpace. MySpace puts users into interest group packages and sells those packages to advertisers. I'm wondering how accuate their non-structured data analysis really is. How much does the non-structured data really factor into the hypertargeting mechanism?
Update: Amit says that their ...
Posted in MySpace | 2 Comments »
Tuesday, February 5th, 2008
MySpace's newly launched application platform will include an interesting additional feature for advertisers: targeted advertising within applications. This is especially interesting given that MySpace's click through rates have been pretty disappointing.
The upside is that targeted advertising appears to increase click through by 300%. This effect might be even more pronounced ...
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Wednesday, January 30th, 2008
According to both Mashable and The Social Times today, MySpace has finally announced that they're going to be launching their own developer platform on February 5th. From Mashable:
Earlier this evening, I spoke with Amit Kapur, who the company is also announcing has been promoted to Chief Operating Officer and will ...
Posted in MySpace | 2 Comments »
Monday, January 21st, 2008
MySpace has announced a new division, Slingshot Labs, that will incubate commercial Web properties that will act symbiotically with the Web giant. TechCrunch and Mashable! both observe that this is likely intended to counter the venture fund that Facebook announced a few months back.
If you were MySpace, and you were ...
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Monday, November 26th, 2007
Have you guys seen Myspace News?
http://news.myspace.com/
I've started to see these news pages show up in Google searches alongside Digg and Netscape pages. You can browse through the "hot" news articles in whichever category you pick and then vote on how cool it really is (there are gradients here beyond just ...
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Tuesday, November 20th, 2007
Like most people, I was deeply disturbed and saddened by the story of Megan Meier, a Missouri teen who killed herself after the mother of a former friend used MySpace to perpetrate a cruel hoax.
The woman -- 48 year-old Lori Drew -- posed as a fictitious 16 year-old boy named ...
Posted in MySpace | 4 Comments »
Friday, November 16th, 2007
Our buddy (and keynote speaker) Jeremiah Owyang is in Barcelona at the Forrester Consumer Forum, where he got to chat with Jay Stevens, VP of Operations for Myspace, and then shared "a few nuggets" from his presentation, most notably:
[Jay Stevens: “User told us that ‘I don’t want brands to advertise ...
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Thursday, November 8th, 2007
Amusing quote of the day comes from Rupert Murdoch, the infamous man at the helm of News Corp (and therefore Myspace):
He added that arch rival Facebook was not "cannibalising" MySpace's audience and there was plenty of room in the market for other platforms.
"MySpace is a place for self-expression," he said.
"Facebook ...
Posted in MySpace | 1 Comment »
Tuesday, September 25th, 2007
Chuck Lam is at it again. He's the guy that did that cool analysis of Facebook penetration and school prestige in Bay Area high schools. (I had a lot of fun replicating his results.) This time, he's worked up a metric called "MySpace intensity" and is correlating it to the ...
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