Archive for the ‘Facebook’ Category

What Facebook’s upcoming newsfeed enhancements mean for app virality

Thursday, May 8th, 2008

Facebook recently announced more details about their upcoming profile changes, which include some massive overhaul to the visual interface as well as some significant changes to infrastructure for app developers. Teresa wrote earlier about what these changes might mean for developers. Now that we have some more detailed information, I think ...

If you can’t make money selling ads on Facebook apps, why build them?

Wednesday, April 30th, 2008

A few days ago Nick O'Neill posted on AllFacebook about some ad numbers that Justin Smith came up with regarding Facebook CPMs. Basically, the numbers are low and probably going to get lower. This gets at an issue that I've been harping on for some time (although, unfortunately, I can't seem ...

Using Facebook’s “Social Graph” to Register Voters

Friday, April 25th, 2008

Voter registration efforts typically rely on a great deal of labor and community outreach. Barack Obama's massive spring and summer registration effort will likely rely primarily on card tables and paper forms. But the University of Washington students behind the new Facebook application Your Revolution are working a different angle. By ...

Facebook COO does an “off the record” press conference??

Thursday, April 24th, 2008

Silicon Alley Insider tells us that Facebook's COO went to a Financial Times "interview" event held by the Financial Times (as SAI correctly notes, nobody in America reads it). OK, so far so good. Here's where it gets weird: the even was "off the record." What? But the reporters who were ...

New Facebook Profile Layouts and Their Implications for Application Developers and Marketers

Wednesday, April 16th, 2008

Facebook's long-anticipated tabbed profile layout will contain room for individual application tabs, says Inside Facebook blogger Justin Smith. Under the new system, users will be able to create a special profile section for their favorite application. This will give application developers an unprecedented amount of real estate on the Facebook ...

How to Use Facebook’s New Lifestreaming Features

Tuesday, April 15th, 2008

Longtime users of the Facebook platform have seen how applications from popular web services like Twitter can add tremendous value to the News Feed and Mini Feed features. In fact, one could argue that News Feed was the inspiration for lifestreaming tools like Tumblr and FriendFeed. Now, it appears that the ...

Attention Facebook: I am not spamming people by reading messages

Tuesday, April 8th, 2008

Apparently the anti-spam account-disabling features at Facebook are just as inconsistent as their privacy features. This popped up on my screen while I was reading my FB messages this morning: Anyone else being threatened for reading messages?

Facebook conducting a survey about their developer site, kind of

Wednesday, April 2nd, 2008

For all you developers out there who've seen the insides and outsides of the Facebook developers site so many times that you might as well live there, you now have a chance to tell Facebook...everything about you as a developer. Pete Bratach posted on the developers blog about a half ...

Does Wall Street Overvalue Social Platforms?

Tuesday, April 1st, 2008

Thanks to Tim Reha, I had the good fortune last year to attend the excellent Future in Review conference in San Diego and have just now signed up for the 2008 event. Mark Anderson is the impresario who hosts the conference and is the CEO of the Strategic News Service (SNS). Unlike ...

Facebook is Having Weird Flukes with Notifications, Poke Privacy Today

Friday, March 28th, 2008

I logged into Facebook this morning to the usual flurry of messages, notifications, pokes and friend requests. As I was responding to each point of contact, I noticed a couple of distinctly weird new behaviors. First, in my notifications, I was told that someone by the name of Derek had joined ...

Facebook Suggests New Friends

Thursday, March 27th, 2008

Facebook has launched a new feature that shows users who they might be friends with based on their existing connections. Based on my connections, Facebook has recommended 26 new friends. Of those, I actually know four and could appropriately consider being "Facebook friends" with another three. I'm curious, how accurate has ...

Facebook Tutorials: Customizing Your Privacy Experience Using the New Friend List Privacy Feature

Wednesday, March 19th, 2008

I made a video this morning that details how Facebook's new Friend List Privacy feature works. It's a really cool way to customize the experience your friends have of your Facebook presence depending on how well you know them.

As Facebook Ramps Up Privacy and Profile Features, Marketers’ Need to Be Useful Increases

Tuesday, March 18th, 2008

In the long view, anything that makes the Facebook user experience better is good for everyone involved, including marketers who are using the site to engage with potential customers. But in the short run, the newly announced privacy improvements present some new challenge for marketers and community builders. Up until this ...

Zuckerberg Speaks — No, Really! — at the SXSW Facebook Developer Garage

Monday, March 10th, 2008

Today's Facebook developer garage was a lot more satisfying than yesterday's very scripted conversation between CEO Mark Zuckerberg and Business Week reporter Sarah Lacy. Zuckerberg took the stage for a good 45 minutes to take questions from the crowd. He wasn't as open as I would have liked, but I did ...

What Really Went Wrong with the Zuckerberg Keynote at SXSW — Hint: Sarah Lacy isn’t the Problem

Sunday, March 9th, 2008

One of the main reasons I came to SXSW was to see Facebook founder and CEO Mark Zuckerberg speak. I thought he might reveal something new, or talk about something big, or even open his own kimono a bit so that we can get a sense of who this kid ...