Monitoring

Enter this search request into Google Blog Search:

voodoo envy “macbook air”

Do you find anything listed that is a direct link to:

notebooks.com
gearlive.com
macrumors.com
engadget.com
nytimes.com
?

I sure don’t. I can find lots of splogs that lift their (and other’s) content though.

Now do the same search in Digg. There they are! It appears to me that many of the most relevant blogs appear in Digg (as they should…) and are nowhere to be found in Google blog (or news) search.

This is a follow-up to yesterday’s post I made regarding brand monitoring and Google. In that post I mentioned that Google was providing me with a 30/70 signal to noise ratio. My tests so far with Digg indicate a 70/30 ratio. Far fewer splogs, much more original content.

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