Archive for the ‘Gatherings’ Category

Marketers Take Note: Online Communities Need Real-World Interaction

Saturday, March 8th, 2008

I went out to dinner with Baratunde Thuston in Austin last night. This is his third South by Southwest and he's been teaching me the ropes. Baratunde is a self-described "conference whore." He makes the rounds of the geeky conferences every year because, he says gesturing back and forth between the ...

Lee Lorenzen’s Slides: Why FB is Worth $100 Billion

Thursday, December 6th, 2007

Here is the Word Document of Lee's presentation in case you're interested  in following along on your own screen.

Extreme Demo with Ellen Leanse

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 2:00 pm
Presented by Ellen Leanse


An overview of tips and tricks to use Facebook features for business productivity. Ellen Leanse will present this session. If you're interested in leaving a note for her about what you're interested in hearing, please be sure to leave a note in the comments.

Facebook for B2B Marketing

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 4:30 pm
Presented by Mari Smith


Mari Smith proposed our Unconference Session C on B2B Marketing which will be held at 4:30pm. If you’d like to join Mari on a panel discussion, please leave a comment below or ping her on Facebook to let her know. Also, if you see any additional topics under the B2B heading that ...

Building Talent Networks on Facebook

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 11:30 am
Presented by Christian Anderson


With Facebook’s Platform launch, employers can now tap the Facebook audience like never before. Jobster has helped employers build networks of job candidates on Facebook using the viral social networking features on Facebook since February, 2007. During this period, we learned a lot about what Facebook members want (and don’t ...

Facebook Paid Advertising Nitty Gritty

A proposed session for the Community Building in the Age of Facebook conference.
If you are a registered attendee, click here to vote on this session and others.


I WOULD LIKE TO ATTEND A SESSION LIKE THIS -- BUT I CAN'T LEAD IT. A session that focuses specifically on paid advertising on Facebook. Strategies, success stories, failure stories, lessons learned. - CPM vs PPC -- When to use one vs. the other -- Does position matter? CPM displays ads in Ad Space ...

Permission, Privacy and Preferences: Opting In to User Respect in Social

A proposed session for the Community Building in the Age of Facebook conference.
If you are a registered attendee, click here to vote on this session and others.


1) Trust in Social Environments: what is assumed and what is stated? 2) Best Practices: developing and communicating your privacy point-of-view 3) Why Respect is good for business...especially in social environments 4) Recovering from mistakes: how to respond when "learning opportunities" arise

Too Much Information? The blending of personal and professional

A proposed session for the Community Building in the Age of Facebook conference.
If you are a registered attendee, click here to vote on this session and others.


Generations share information online for different reasons. Generations X and Y share more information and blend the two in hopes of finding others with shared affinity. Babyboomers tend to share very little. What are the pros and cons of each approach? When does it become overshare, and is there any risk?

Why Facebook is Worth $100 Billion

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 9:00 am
Presented by Lee Lorenzen


Keynote by Lee Lorenzen Microsoft's recent purchase of a 1.6% stake in Facebook for $240 million set off a wave of skepticism and debate in the technology community. Most people said that a $15 billion valuation for a company that brings in little more than $30 million a year in profits ...

Community Building in the Age of Facebook: Possible Unconference Topics

Monday, November 26th, 2007

Over the past couple of weeks, we've been spending a lot of time in the attendees-only Facebook group discussing possible topics for the unconference. The conversation has been incredibly helpful and informative. Here is a table of the topics that I see emerging from this conversation and where I see them ...

Lessons Learned: What Other Application Developers Did Right and Wrong

A session for the Community Building in the Age of Facebook conference.
December 5, 2007 • 3:15 pm
Presented by Adam Loving, Dave McClure


During day one of the Web Community Forum 2007, we'll talk about what makes a great Facebook application. During day two, we'll hold an open forum to talk about what we like and don't like about some of the more than 4,000 applications currently running on the Facebook platform. In the ...

Outreach Strategies: Balancing Applications, Advertising, Groups and More

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 3:15 pm
Presented by Baratunde Thurston, Jason Preston, Todd Sawicki


Marketers who want to make the most of Facebook's explosive growth are currently working around several barriers: Facebook freqently changes the API, FBML language and terms of service. The prospect of budgeting for application development when you might have to turn around and throw more money at the project in six ...

Facebook for Professionals

A session for the Community Building in the Age of Facebook conference.
December 5, 2007 • 11:30 am
Presented by Brian Solis, Dave McClure, Teresa Valdez Klein


Now that Facebook has announced that it plans to include granular permissioning for different types of friends, the question on everyone's minds is, "What does this mean for Linkedin?" Linkedin has long been the social network of choice for professionals. But its dominance in this space has been under attack as ...

Facebook: Fad, Frenzy or the Future?

A session for the Community Building in the Age of Facebook conference.
December 5, 2007 • 2:00 pm
Presented by Justin Smith, Nick O'Neill, Rodney Rumford


Update 11/29/07: Since we originally conceived  of this session, we've had a kind offer by our good friend Lee Lorenzen to do a keynote specifically addressing the valuation issue. Obviously, Lee has one perspective that others do not necessarily share, and so we will still discuss valuation in this session. But ...

Growing Your Group: Care and Feeding of Your Community

A session for the Community Building in the Age of Facebook conference.
December 6, 2007 • 10:15 am
Presented by Connie Bensen, Jake McKee, Mónica Guzmán


Online community management can take a lot of different forms. Maybe it's moderating and responding to your blog comments, as Liz Strauss does so expertly. Maybe it's engaging with your Facebook group, as Jeremiah Owyang does with his Web Strategy group. The best practices around community management in Facebook groups are ...