Archive for the ‘Best Practices’ Category
Monday, May 12th, 2008
The two most common pieces of advice you'll hear about developing a Facebook app are probably:
Viral ideas are like half-cooked spaghetti; some of the stick to the wall, but you have to throw a bunch of noodles to find out which
Launch you app before it's "finished," and develop it over ...
Posted in Best Practices | 2 Comments »
Monday, May 5th, 2008
When we build Facebook applications we always start with a spec.
A spec is a document that details the complete application user flow and provides the technical details necessary to put together a functional back end and stay with Facebook's ever-morphing application terms of service. Basically it's like a blueprint ...
Posted in Best Practices | 1 Comment »
Tuesday, April 22nd, 2008
A lot of the recent buzz in the tech sector has been about unsuccessful efforts to monetize online social tools via advertising. Google is losing money on their advertising deal with MySpace. User sentiment suggests that demographic targeting doesn't raise the relevance of advertising, and clickthrough rates are low across ...
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Monday, April 21st, 2008
Earlier today, I posted about how Barack Obama's website allows users to build their own fundraising campaigns and community blogs. To be sure, it's a great way to encourage grassroots participation -- but it can also be a recipe for disaster if you don't execute properly.
It was revealed today that ...
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Monday, April 21st, 2008
Earlier this month, I wrote about how the presidential campaigns were using online social networks to give the appearance of listening to stakeholders. Baratunde Thurston wrote a great response -- complete with diagrams -- and brought up many important points.
One of those points outlined how candidates "listen" to constituents online ...
Posted in Best Practices | 1 Comment »
Friday, April 18th, 2008
Mashable posted yesterday about Flickr Code, the new -- and rainbow-colored -- site for Flickr developers. From there, you can easily access the Dev blog, monitor new Flickr deployments, discuss the API, work on the open-source Flickr Uploadr, or as Mashable put it, "snoop in on the Flickr dev team ...
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Thursday, April 17th, 2008
We got an RFP and a Facebook Application Spec in the inbox this morning that highlights one of typical pitfalls we find that people run into when they're developing a concept and a spec for their app: they're missing a social metaphor.
We find that one of they key factors ...
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Friday, April 11th, 2008
Educated professionals are a key constituency for every successful campaign, as they tend to be both civic-minded and have the disposable income necessary to make campaign contributions. This constituency is building an online community on Linkedin, and all three major presidential candidates are using the site's Answers feature to ask ...
Posted in Best Practices | 6 Comments »
Friday, April 4th, 2008
The Gang over at techPresident has astutely observed that Democratic presidential hopeful Hillary Clinton is geotargeting her site's content. Depending on where users are located, they might see campaign content about seating delegates from Michigan and Florida, supporting Senator Clinton in Pennsylvania, or how to help the campaign in Indiana.
If ...
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Thursday, April 3rd, 2008
Well, she is when it comes to you. Scoble's still pretty darn influential, to be sure. But a recent study by Canadian research firm Pollara demonstrates that when it comes to key purchasing decisions, people trust friends and family more than they trust famous bloggers:
Of more than 1,100 adults ...
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Thursday, March 27th, 2008
Microsoft has produced a hilarious ad that perfectly encapsulates the major issues facing advertisers and consumers:
One of the five possible goals of online community building covered in Charlene Li and Josh Bernoff's new book Groundswell is listening, which is not something some advertisers are doing very well these days.
[Via Ken ...
Posted in Best Practices | 2 Comments »
Monday, March 17th, 2008
Aspiring iPhone developers are getting rejection letters by the thousands. Meanwhile, developers who have made it into the beta program are reporting that the shallow integration leaves next to no opportunity to build anything meaningful. Update: Developer Craig Hockenberry has a very interesting perspective on one of the major issues ...
Posted in Best Practices | 3 Comments »
Thursday, March 13th, 2008
Wow I'm tired! I just wrote up a big long post about online community building best practices from last nights Online Community Round Table. Then I accidentally posted it on my personal blog instead of here. This is what you get for spending way too much time traveling on business.
Rather ...
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Friday, February 29th, 2008
As I was preparing for the Webinar I gave last week, I began thinking about how overwhelming monitoring the online conversation can be. After all, what you really have are chunks of content flying around the Web, taking any number of increasingly convoluted paths. For example, a blog post can ...
Posted in Best Practices | 2 Comments »
Monday, February 18th, 2008
We are so in the right business according to the Wall Street Journal. Lee Gomes interviews chief executive of Sparta Social Networks, who apparently is making big, big money from supplying dedicated social networks to companies. Don't have plans to build your own? Better get on it:
"...social networks have become ...
Posted in Best Practices, Facebook | No Comments »
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