As Mari Smith correctly notes in her basic guide on how to create and promote Facebook fan pages, fan pages get indexed in search engines, unlike anything else you do in Facebook.
That’s pretty cool, because Facebook is a pretty giant presence on the web, and most of it isn’t crawled by Google or other search engines. Just Fan pages.
If you’re lost at sea in the Social Media world, setting up a Facebook page can be one of the more basic but confusing (yes that makes sense) steps to take - it allows your brand to have a presence on Facebook without breaking the Terms of Service, or more importantly, the social norms within the community.
Go check out Mari’s guide - it’s pretty complete.
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{ 2 comments… read them below or add one }
Mari Smith 09.26.08 at 7:43 pm
Hey Jason!
Thanks a million for the props. I’d love to see more biz peeps fully grasp the power of Facebook Pages as it can take a while to build up a fan base, so best to start sooner than later.
Cheers
Mari
@marismith
Dean Browell 10.10.08 at 2:10 pm
“unlike anything else you do in Facebook”
- well, except for the personal profiles that you allow to be visible to Google… so if you had, for example, a ton of employees who all showed they worked for you in their public profiles, that would be a big brand boost…
d