For marketing a political candidate this may be the case. This from the Economist (emphasis mine:)
Peter Daou, Hillary Clinton’s internet director, says that YouTube, even more than Facebook or MySpace, has had a huge impact on the campaign. Will.i.am’s ode to Mr Obama, “Yes we can”, has had nearly 9m views since it was uploaded six months ago; some 1.9m have watched the McCain Girls’“Raining McCain” over the past four months. Thousands of clips created by ordinary people have been uploaded, to be shared in blogs and often covered by traditional media too.
Both nominees have their own YouTube channels. Mr Obama’s videos have had 52m views, Mr McCain’s 9.5m. Mr Obama’s entire 37-minute speech on race in America has been viewed 4.7m times on YouTube. But the inflamatory sermons of his former pastor, Jeremiah Wright, have also been seen by millions.
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matthew hunt 08.15.08 at 6:34 am
I think all 3 have their value, but some reason video always seems to come out on top for the masses, but I think as you develop deeper relationships with your following then Facebook & Myspace would be a better tool for communication. I’d love to see these candidates on Twitter.