Mobile is social
I know that I’m by no means the first to call the mobile phone a social platform. All of us theorists have been vindicated by the incredible popularity of social network-based apps on the iPhone, even though some of those applications (the Facebook one comes to mind) are missing a few important features, like events.
Social networking is going to adapt to mobile platforms fairly quickly and, I think, far more effectively than it adapts to the computer.
People carry their mobile phones (is that even the right term anymore?) everywhere, and I’ve made a habit of trying to friend new contacts on Facebook when I meet them, a trick that I stole from my old co-worker Teresa. It’s at least as good if not better than trading business cards.
I think that any company looking into social media outreach strategies should pay close attention to the mobile space, and look at the opportunities for people to interact with your brand and with each other when they’re outside the office. It’s still a very new space, and there are a lot of untapped opportunities.
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{ 4 comments… read them below or add one }
I believe the term now being used in the telco biz is “handset” rather than “mobile phone.”
Thanks for the inbound link, Jasimus.
Aha! Handset is the new jargon
No worries, T, I’m just glad you’re not letting the T-monster bury your blogging presence. Did I seriously just say T-monster?
You did just say “T-Monster.” And I’m going to make fun of you for it. For a long time.
In all seriousness, though. They’ve been more than gracious about the whole blogging thing. Nobody’s had a problem with it so far.
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