Google Better Buy Digg (and Soon…)

by Steve Broback on July 29, 2008

Enter this search request into Google Blog Search:

voodoo envy “macbook air”

Do you find anything listed that is a direct link to:

notebooks.com
gearlive.com
macrumors.com
engadget.com
nytimes.com
?

I sure don’t. I can find lots of splogs that lift their (and other’s) content though.

Now do the same search in Digg. There they are! It appears to me that many of the most relevant blogs appear in Digg (as they should…) and are nowhere to be found in Google blog (or news) search.

This is a follow-up to yesterday’s post I made regarding brand monitoring and Google. In that post I mentioned that Google was providing me with a 30/70 signal to noise ratio. My tests so far with Digg indicate a 70/30 ratio. Far fewer splogs, much more original content.

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{ 2 comments… read them below or add one }

1 James Little 07.29.08 at 7:20 pm

I’d think technorati would provide much better results than Digg… I also suspect that Digg is only one of the major bookmarking applications. Where as technorati is the major blog ranking service.

Other good ideas would be to get into something like MyBlogLog, and perhaps integrate it’s spiders. I know that Yahoo already have MyBlogLog.

I think Google is keen to encourage the splogs… most of them live at blogSpot and google already has the ability to police them.

2 WinExtra » Elite Tech News #18 – The Paris Hilton of Search Engines 08.04.08 at 11:35 am

[...] Google Better Buy Digg (and Soon…) [...]

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