Ad networks on the iPhone hint at platform possibilities

According to Mark Walsh in the Online Media Daily, two of the existing mobile ad networks, AdMob and JumpTap, have announced new customized ad units for the iPhone:

The platform’s key element is an “Action” icon within ad units that allows users to launch video (via YouTube), audio, maps and Web sites as well as initiate calls and download content from Apple’s iTunes and App stores. A separate “Canvas” unit lets marketers create expandable ads with custom features.

As people start using their handsets more for social networking, commanding the ad platforms on the iPhone and similar devices is going to be very important. It may turn out that monetizing a social network is a lot easier on a mobile platform than it is on the computer.

If you’re looking to stay ahead of the curve for engaging with your customers using social media (which is usually a good place to be) I’d start thinking about how your service or product can fit in with how people are using their phones.

Urbanspoon has a genius iPhone application. If I were Yelp, I’d be a little worried. What if Urbanspoon opens up some real social functionality in their iPhone app? Making reviews and recommendations on restaurants is a whole lot easier from a phone while you’re still there.

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