The Scrabulous lessons

Check out this post over on Face Reviews. Also read this article in the New York Times.

Despite agreeing not to shut down or mess with Scrabulous, Mattel has apparently launched their own version of Scrabble on Facebook. It’s bug ridden, poorly executed, and apparently nobody likes Mattel.

Here are the lessons:

1. Board games can make excellent Facebook applications
2. Adopting a community built by someone else around your product is far better than trying to shut it down
3. Adopting a community built by someone else around your product is far better than trying to mimic it and build it again yourself

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