Scaling Your Widget Marketing Initiative Gets Easier with Scalr and Amazon EC2

Widget marketing is a relatively new strategy, one that many mainstream businesses are conservative about attempting for a number of reasons. One of those reasons is scalability.

Obviously, the biggest concern for anyone building a widget marketing campaign is to get the widget into circulation and widely used. But what if you do your job too well? What if your widget takes off too fast for your servers to keep up?

Scalability issues have stymied many a tech-heavy marketing initiative. One example is the Snakes on a Plane campaign that enabled users to send a custom phone call to friends using pre-recorded statements from Samuel L. Jackson. They underestimated demand, and the lousy execution became as much a part of the story as the messaging was.

This is of particular concern in organizations whose primary function is not building and scaling Web-deployed tools.

The recently open-sourced Scalr makes scaling innovative online marketing initiatives just a little bit easier. Scalr is a super-smart framework for managing the different resources provided by Amazon’s “Elastic Computing Cloud”  (a.k.a. EC2) service. In normal-speak, this means that Scalr can automatically determine what kind of resources are needed based on the demand for your widget and then get them from Amazon when you need them — and only when you need them — without human intervention.

If you’re looking into widget deployment as a marketing strategy, this might be a good tool to keep in mind as you move into the scalability and infrastructure phase of your planning.

Welcome to our community! If you like what you see, you may want to subscribe to our RSS feed!