Neat Community Marketing Trick: Geotarget Your Site

The Gang over at techPresident has astutely observed that Democratic presidential hopeful Hillary Clinton is geotargeting her site’s content. Depending on where users are located, they might see campaign content about seating delegates from Michigan and Florida, supporting Senator Clinton in Pennsylvania, or how to help the campaign in Indiana.

If your business goals include outreach to location-based communities, geotargeting is a cheap and effective way present them with the content most relevant and useful to them. Users might not notice that they’re being geotargeted, but they’ll certainly find your site more helpful and relevant than that of your competition.

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