Is there business value in Twitter?

Rodney Rumford’s tweet this morning sent me over to an article at CIO magazine about the business value of Twitter.

I think the best takeaway is actually from a commenter:

The Business Value of Twitter said great things about Twitter but failed to point out that much functionality has been built around Twitter. My favorite example is the American Red Cross, known on Twitter as @RedCross. The Red Cross has created a way for friends and family to become reunited after disaster all by the cell phone and Twitter. Twitter goes beyond connections and really extends beyond the question “What are you doing?” Twitter is instant knowledge.

I think the business value of twitter is tied directly to the API. Like almost everything making waves in social media, Twitter is an infrastructure technology.

It’s like running power lines; now you can build there. That’s the business value.

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