Archive for April, 2008
Wednesday, April 30th, 2008
A few days ago Nick O'Neill posted on AllFacebook about some ad numbers that Justin Smith came up with regarding Facebook CPMs.
Basically, the numbers are low and probably going to get lower. This gets at an issue that I've been harping on for some time (although, unfortunately, I can't seem ...
Posted in Facebook | No Comments »
Friday, April 25th, 2008
Voter registration efforts typically rely on a great deal of labor and community outreach. Barack Obama's massive spring and summer registration effort will likely rely primarily on card tables and paper forms.
But the University of Washington students behind the new Facebook application Your Revolution are working a different angle. By ...
Posted in Facebook | 2 Comments »
Thursday, April 24th, 2008
Silicon Alley Insider tells us that Facebook's COO went to a Financial Times "interview" event held by the Financial Times (as SAI correctly notes, nobody in America reads it).
OK, so far so good. Here's where it gets weird: the even was "off the record."
What?
But the reporters who were ...
Posted in Facebook | 1 Comment »
Thursday, April 24th, 2008
I've been thinking a lot recently about platforms and services as platforms. The recent strategy trend in start up companies seems to be: become a platform.
That's what Twitter is doing, that's what Facebook and every other social network is doing. You build an infrastructure and an API and you ...
Posted in Tools | 1 Comment »
Tuesday, April 22nd, 2008
Teresa Valdez Klein, blogger, political activist, and social media goddess extraordinaire is leaving the Parnassus Group at the end of April to take a very cool new job as a Product Planner with T-Mobile in Seattle.
Teresa started her run with us in the fall of 2005, and from her very first post ...
Posted in Announcements | 3 Comments »
Tuesday, April 22nd, 2008
A lot of the recent buzz in the tech sector has been about unsuccessful efforts to monetize online social tools via advertising. Google is losing money on their advertising deal with MySpace. User sentiment suggests that demographic targeting doesn't raise the relevance of advertising, and clickthrough rates are low across ...
Posted in Best Practices | No Comments »
Tuesday, April 22nd, 2008
I love how people keep coming up with ways to use Twitter's API to build really cool services based on the integration between the web and SMS.
Case in point: today I discovered that TrackThis lets people track their shipments via direct message on Twitter. The process is simple. You follow ...
Posted in Twitter | 1 Comment »
Monday, April 21st, 2008
Earlier today, I posted about how Barack Obama's website allows users to build their own fundraising campaigns and community blogs. To be sure, it's a great way to encourage grassroots participation -- but it can also be a recipe for disaster if you don't execute properly.
It was revealed today that ...
Posted in Best Practices | 1 Comment »
Monday, April 21st, 2008
Earlier this month, I wrote about how the presidential campaigns were using online social networks to give the appearance of listening to stakeholders. Baratunde Thurston wrote a great response -- complete with diagrams -- and brought up many important points.
One of those points outlined how candidates "listen" to constituents online ...
Posted in Best Practices | 1 Comment »
Friday, April 18th, 2008
Mashable posted yesterday about Flickr Code, the new -- and rainbow-colored -- site for Flickr developers. From there, you can easily access the Dev blog, monitor new Flickr deployments, discuss the API, work on the open-source Flickr Uploadr, or as Mashable put it, "snoop in on the Flickr dev team ...
Posted in Best Practices | No Comments »
Thursday, April 17th, 2008
We got an RFP and a Facebook Application Spec in the inbox this morning that highlights one of typical pitfalls we find that people run into when they're developing a concept and a spec for their app: they're missing a social metaphor.
We find that one of they key factors ...
Posted in Best Practices | No Comments »
Wednesday, April 16th, 2008
Facebook's long-anticipated tabbed profile layout will contain room for individual application tabs, says Inside Facebook blogger Justin Smith. Under the new system, users will be able to create a special profile section for their favorite application. This will give application developers an unprecedented amount of real estate on the Facebook ...
Posted in Facebook | 1 Comment »
Wednesday, April 16th, 2008
I received an e-mail from the FWE&E this morning letting me know that the videos from the event I participated in last month are now online.
There were some fantastic presentations that are worth a look, or even a second look.
Click here to download them free.
Posted in Announcements | No Comments »
Tuesday, April 15th, 2008
Longtime users of the Facebook platform have seen how applications from popular web services like Twitter can add tremendous value to the News Feed and Mini Feed features. In fact, one could argue that News Feed was the inspiration for lifestreaming tools like Tumblr and FriendFeed.
Now, it appears that the ...
Posted in Facebook | 1 Comment »
Friday, April 11th, 2008
Educated professionals are a key constituency for every successful campaign, as they tend to be both civic-minded and have the disposable income necessary to make campaign contributions. This constituency is building an online community on Linkedin, and all three major presidential candidates are using the site's Answers feature to ask ...
Posted in Best Practices | 6 Comments »
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