Jeremiah Owyang has posted some great insight about the fundamental tensions facing big brands who want to engage on the Facebook platform. The money quote:
In the presentation from BJ Fogg who co-ran the Facebook class at Stanford, they developed applications, that they estimated totaled $500,000 in revenue from the students efforts in advertising. They give out a list of learnings on what made them successful, often it included being flexible, quickly iterating, not listening to individual opinions or getting approvals, just launching them, and experimentation. It was very clear to me that that behavior is the opposite of large brands, who want safety, low risk, and pre-written plans.
Jeremiah suggests that businesses outsource application development, which might be effective. But I think it’s more important long term that all businesses learn how to take more calculated risks online.
What do you guys think?
Welcome to our community! If you like what you see, you may want to subscribe to our RSS feed!
{ 0 comments… add one now }