Starbucks edges into social networking with My Starbucks Idea,

It’s been popping up here and there for a few days. The first time I heard about it was on Twitter, although for the life of me I can’t find that tweet now, nor do I remember who posted it.

Then I read about it in an article from USA Today yesterday, and now a mere 20 minutes ago on Jeremiah’s blog.

So what is My Starbucks Idea?

It’s actually a pretty cool resource into the “wisdom of the crowds,” and an extension of Starbucks’ newer attitude about serving a personal cup of coffee. The site invites people to sign up for an account (with a really dumb 8-character limit on the username…what’s up with that? why is Jasonp107 too long?) and then submit or vote, almost digg-like, on cool ideas that Starbucks should try.

And Starbucks says that the site is not just going to exist in a vacuum. They’re promising to take action on some of the more popular ideas. Right now, introducing a free drink punch-card (buy 10, get 1 free) is at the top of the list. I’ll be surprised if that takes long to get rolling. I just voted for it myself…right before the service became “temporarily unavailable.”

…Which is actually a good sign. Because it means there’s a lot of interest in the site

Regardless, I think this is a great move for Starbucks. It’s “Suggestion Box 2.0″ Start voting for Free Wi-Fi everyone (it’s in second place)!

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