Content on the internet is always portable.
I have no idea how you are reading this blog post. It could be in a feed reader (which one?), it could be on our web site, it could be in an e-mail, it could be on a mobile phone, it could be re-posted in a splog somewhere, it could be as an imported note in Facebook…he possibilities are almost endless.
That’s part of the beauty of the internet, blogging, and social media. Distribution is so widespread and nearly endless, that getting your content out there is ridiculously easy.
What’s hard is giving up control once you take it off the leash (i.e. post it anywhere online).
This is why media companies are having such a hard time with the internet. If I read a NYT article recopied into someone else’s blog, the Times sure isn’t getting any money from it.
This concept applies to services, too. The Twitter API gets 10x the use that the web site does.
Twitter is not relying on users to come to their site. The point is to make the service available in every way possible.
If you’re an online business, you should think long and hard about relying on people coming to your interface to use your product or read your content. Everything is portable now.
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{ 1 comment… read it below or add one }
Maria Ozawa 03.20.08 at 5:40 am
That is one reason why advertisers (all sorts of advertisers) should really look into the portability of their market.