How SocialAds will NOT revolutionize advertising
I read Nick O’Neill’s post about SocialAds earlier today with some curiosity. After all, SocialAds have proven themselves to be somewhat underwhelming since the announcement from Facebook on November 6th.
Nick is right that what SocialAds taps into is the online version of Word of Mouth Marketing, plus a bit of measurement as to a particular mouth’s influence. And he’s right that this is cool, and in concept, revolutionary.
But I haven’t seen it work so far.
It might revolutionize advertising, if it starts working.
But it needs to work first. Has Google revolutionized advertising with AdSense? Indisputably. Did Overture think of the concept first? Yep.
I guess that’s my point.
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{ 1 comment… read it below or add one }
I agree, social advertising offers little more than conceptual or targeted advertising.
And the ability to pollute the environment with more noise from applications, users and business pages will only remove from any advantages the concept might have actually had.
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