Advertisers vs. Consumers: A Great Parody of the Lack of Listening in Old-School Marketing

Microsoft has produced a hilarious ad that perfectly encapsulates the major issues facing advertisers and consumers:

One of the five possible goals of online community building covered in Charlene Li and Josh Bernoff’s new book Groundswell is listening, which is not something some advertisers are doing very well these days.

[Via Ken Burbary.]

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