Advertisers vs. Consumers: A Great Parody of the Lack of Listening in Old-School Marketing
Microsoft has produced a hilarious ad that perfectly encapsulates the major issues facing advertisers and consumers:
One of the five possible goals of online community building covered in Charlene Li and Josh Bernoff’s new book Groundswell is listening, which is not something some advertisers are doing very well these days.
[Via Ken Burbary.]
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[...] will end up seeming really echo chamber, but I saw this post by Teresa Valdez-Klein that cites this post by Ken Burbary for finding this great [...]
That is pretty awesome.
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