Archive for March, 2008

Facebook is Having Weird Flukes with Notifications, Poke Privacy Today

Friday, March 28th, 2008

I logged into Facebook this morning to the usual flurry of messages, notifications, pokes and friend requests. As I was responding to each point of contact, I noticed a couple of distinctly weird new behaviors. First, in my notifications, I was told that someone by the name of Derek had joined ...

Advertisers vs. Consumers: A Great Parody of the Lack of Listening in Old-School Marketing

Thursday, March 27th, 2008

Microsoft has produced a hilarious ad that perfectly encapsulates the major issues facing advertisers and consumers: One of the five possible goals of online community building covered in Charlene Li and Josh Bernoff's new book Groundswell is listening, which is not something some advertisers are doing very well these days. [Via Ken ...

What metric should advertisers use in social media?

Thursday, March 27th, 2008

It is an ongoing question, highlighted earlier this week by both Blogspotting and Adweek. Social technologies have always had trouble finding good advertising schemes. One of the big issues with advertising in online social networks is, as both posts point out, a lack of reliable metrics. Adweek points out that ...

Facebook Suggests New Friends

Thursday, March 27th, 2008

Facebook has launched a new feature that shows users who they might be friends with based on their existing connections. Based on my connections, Facebook has recommended 26 new friends. Of those, I actually know four and could appropriately consider being "Facebook friends" with another three. I'm curious, how accurate has ...

Watch the Forum for Women Entrepreneurs & Executives Event on Ustream

Tuesday, March 25th, 2008

I'll be speaking along with a lot of amazing people at the Forum for Women Entrepreneurs & Executives: Business Applications of Social Networking event this morning. If you're interested in watching, join us via Ustream. Update: Here is video from the entire event split into two.

Social Chatter Migration

Monday, March 24th, 2008

I just ran across one of Brian Clark's posts on Copyblogger from last July titled Blogging is Dead (Long Live Value Blogging). I think I got there from Paul Chaney's monster size post about what change is afoot in the social blogomediasphere. Brain put his finger on something in that ...

Jason Preston on podcast with Jim Peake at My Success Gateway

Friday, March 21st, 2008

In case anyone reading this blog is interested or amused by my social media ramblings (actually, I guess that would be all of you, almost by definition), you can hear the lovely timbre of my voice on this podcast over at MySuccessGateway.com. Jim Peake interviewed me at the beginning of ...

Starbucks edges into social networking with My Starbucks Idea,

Thursday, March 20th, 2008

It's been popping up here and there for a few days. The first time I heard about it was on Twitter, although for the life of me I can't find that tweet now, nor do I remember who posted it. Then I read about it in an article from USA ...

Facebook Tutorials: Customizing Your Privacy Experience Using the New Friend List Privacy Feature

Wednesday, March 19th, 2008

I made a video this morning that details how Facebook's new Friend List Privacy feature works. It's a really cool way to customize the experience your friends have of your Facebook presence depending on how well you know them.

As Facebook Ramps Up Privacy and Profile Features, Marketers’ Need to Be Useful Increases

Tuesday, March 18th, 2008

In the long view, anything that makes the Facebook user experience better is good for everyone involved, including marketers who are using the site to engage with potential customers. But in the short run, the newly announced privacy improvements present some new challenge for marketers and community builders. Up until this ...

Portable content: the future of online monetization

Monday, March 17th, 2008

Content on the internet is always portable. I have no idea how you are reading this blog post. It could be in a feed reader (which one?), it could be on our web site, it could be in an e-mail, it could be on a mobile phone, it could be re-posted ...

I Want to Re-Interview Reid Hoffman!

Monday, March 17th, 2008

Six months ago, I interviewed Linkedin CEO Founder Reid Hoffman at the first Graphing Social Patterns conference where he keynoted. I'll be in the Bay Area next week and I'd very much like to swing by Linkedin's offices -- or wherever he's at -- and interview him again. What do you ...

Join Me at the Forum for Women Entrepreneurs & Executives Next Week

Monday, March 17th, 2008

Next Tuesday, I'll be on a panel moderated by Forbes' Erika Brown along with Karen Appleton, Katie Jacobs Stanton, and Lena West. Other incredible speakers include our good buddy Jeremiah Owyang and Ning CEO Gina Bianchini. If you'd like to join me at the event for a discount of $50 off ...

Lessons from the iPhone SDK: There’s a Right Way and a Wrong Way for Platform Owners to Engage With Developer Communities

Monday, March 17th, 2008

Aspiring iPhone developers are getting rejection letters by the thousands. Meanwhile, developers who have made it into the beta program are reporting that the shallow integration leaves next to no opportunity to build anything meaningful. Update: Developer Craig Hockenberry has a very interesting perspective on one of the major issues ...

Online Community Building Tips, Tricks and Best Practices

Thursday, March 13th, 2008

Wow I'm tired! I just wrote up a big long post about online community building best practices from last nights Online Community Round Table. Then I accidentally posted it on my personal blog instead of here. This is what you get for spending way too much time traveling on business. Rather ...