Comments on: Google AdSense vs Facebook SocialAds: effectiveness and ROI compared http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/ News and Conversation about Online Communities Fri, 16 May 2008 05:03:07 +0000 http://wordpress.org/?v=2.3.3 By: What metric should advertisers use in social media? http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-12239 What metric should advertisers use in social media? Thu, 27 Mar 2008 23:16:39 +0000 http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-12239 [...] limited CPM and CPC models that have dominated Web advertising for most of its existence. There are so many other factors in evaluating the effectiveness of an ad [...] […] limited CPM and CPC models that have dominated Web advertising for most of its existence. There are so many other factors in evaluating the effectiveness of an ad […]

]]> By: Jason Preston http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-9840 Jason Preston Fri, 08 Feb 2008 18:44:56 +0000 http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-9840 @dean - also a good point. Brand association can do a lot, especially when it's something like FB that has such a defined set of concepts. Your company can be savvy just by showing up where nobody expects you to. @dean - also a good point. Brand association can do a lot, especially when it’s something like FB that has such a defined set of concepts.

Your company can be savvy just by showing up where nobody expects you to.

]]> By: Dean Browell http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-9727 Dean Browell Thu, 07 Feb 2008 19:41:55 +0000 http://webcommunityforum.com/2008/02/google-adsense-vs-facebook-socialads-effectiveness-and-roi-compared/#comment-9727 That's a great point. Take my work for Downtown Roanoke, Inc. (DRI) as an example. This is a nonprofit that has not historically had a great niche in the latest online trends. It means a lot for our ads to even have impressions on those in the Roanoke region. We're counting on Facebook ads to help surprise young adults that DRI is even on Facebook. The brand association is a valuable tool. Interestingly enough that Facebook recognizes how powerful the association can be, disallowing you to use "Facebook" in your ad text, even if you're merely pointing to a Facebook fan page with a click. That’s a great point. Take my work for Downtown Roanoke, Inc. (DRI) as an example. This is a nonprofit that has not historically had a great niche in the latest online trends. It means a lot for our ads to even have impressions on those in the Roanoke region. We’re counting on Facebook ads to help surprise young adults that DRI is even on Facebook. The brand association is a valuable tool.

Interestingly enough that Facebook recognizes how powerful the association can be, disallowing you to use “Facebook” in your ad text, even if you’re merely pointing to a Facebook fan page with a click.

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