Facebook Tones Down Notification Spam with Merit-Based Allocations

A recent post on the Facebook Developers blog explains that application developers will soon have to contend with a new notifications system designed to cut down on application spam.

Under the old system, all applications could send a user up to 40 notifications a day. Under the new system applications whose notifications get more click throughs will get more notifications to send. Those whose notifications are frequently marked as spam will get less. In short, it’s like Akismet for notification spam.

This is a relatively huge development in making Facebook more user friendly once again. I’ll be excited to see how it actually works in practice, and how developers react — both in attitude and in tactics.

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