Building Talent Networks on Facebook

With Facebook’s Platform launch, employers can now tap the Facebook audience like never before. Jobster has helped employers build networks of job candidates on Facebook using the viral social networking features on Facebook since February, 2007. During this period, we learned a lot about what Facebook members want (and don’t want) in a careers service on Facebook, and we worked with dozens of leading employers to understand how to best help them reach the Facebook audience.

We learned that:
Facebook users want opportunities to connect with employers, but this has to be done carefully, in manner that maps to the way that Facebook works.
Facebook users do NOT want potential employers trolling their profiles.
Facebook users want ways to get noticed by employers, to interact with employers, and to get ahead in their career.
Employers are very interested in reaching the coveted Facebook audience.

We’ll talk about tips and tricks to get you and your organization noticed on Facebook.
·         Are you and your company on Facebook?
·         Are you networking?
·         Are you joining groups and commenting on strings?
·         Do you have a company fan page?
·         Are you publishing your company blog on Facebook?

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