Mark Collier at Marketing Profs reports on a study that indicated over one billion people will be using social media sites like Facebok and Myspace by the year 2012:
A new report by Strategy Analytics claims that roughly one out of every 6 people on the face of the earth will be using social media in 5 years. The report also adds that there are currently approximately 373 million people using social media.
Here’s the graphic that charts the 373m to 1bn path. Note all numbers are in millions:
This is:
- Awesome news for social media app (widget) developers
- Good news for the internet
- Good news for social media sites like Facebook and Myspace
- News for the media industry - how they react will determine whether it is a boon or not
- Bad news for old school PR and Marketing
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