Facebook Paid Advertising Nitty Gritty

I WOULD LIKE TO ATTEND A SESSION LIKE THIS — BUT I CAN’T LEAD IT.

A session that focuses specifically on paid advertising on Facebook. Strategies, success stories, failure stories, lessons learned.

- CPM vs PPC
– When to use one vs. the other
– Does position matter? CPM displays ads in Ad Space OR News Feed. PPC displays in both.

- Targeting
– Keywords (impact/consequences/benefits of using)

- Images or Not

- How FB Advertising Differs from Search PPC

- Lessons Learned (if any so far)
– Success stories
– Failure Stories

- Social Ads vs. Non-Social

- How FB Could Improve the Paid Advertising Program

Welcome to our community! If you like what you see, you may want to subscribe to our RSS feed!