Our buddy (and keynote speaker) Jeremiah Owyang is in Barcelona at the Forrester Consumer Forum, where he got to chat with Jay Stevens, VP of Operations for Myspace, and then shared “a few nuggets” from his presentation, most notably:
[Jay Stevens: “User told us that ‘I don’t want brands to advertise to me, I want them to be my friend”]
This is also the core concept behind Facebook’s new “advertising” efforts. Companies have pages that a user can befriend. It seems like MySpace is now (and maybe has been already, I don’t know), advocating for businesses to create profiles in MySpace and just become friends with users. Jay offers an example:
So how do you take advantage of these social networks? Build a network within a network. Create icons (content, images, logos) that will be dressing up users profiles. A few don’t matter as much, until thousands and then millions do this. An English tea brand called has 9500 friends in MySpace, they encouraged users to change their profile pictures to become a cute monkey icon.
Sounds like good advice that applies to all social networks.
Welcome to our community! If you like what you see, you may want to subscribe to our RSS feed!
{ 0 comments… add one now }