When Facebook announced their pages feature, I poked around for a bit at the new option and quickly compared them in my mind with Facebook Groups. All that led to a post about several questions to ask yourself before deciding if you want to make a Page or a Group for your business.
Realistically, there’s no reason you can’t or shouldn’t make both. And in fact, I just ran across a post on Search Engine Journal that drops a few reasons why you SHOULD make a Facebook page even if a group serves your interests better. Notably:
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).
2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
So if you haven’t yet made a Facebook page for your business, you might as well sign up and get yourself listed in the “Facebook Business Directory.” We’ll undoubtedly be talking about the dos and don’ts of Facebook Pages at our upcoming conference in December.
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