Marketing on Facebook is not just Social Ads

Companies (or bands) who are joining Facebook now and creating Pages are, it seems like, mostly made up of people who have been on Facebook individually already. Which means they’re probably somewhat familiar with some of the rules of the road for marketing yourself on Facebook before there was a real place for your business.

This is a good thing, because just having a page and placing social ads is not and never will be all there is to marketing your business on Facebook.

I hope that the businesses that start joining Facebook now in order to create pages, the businesses that haven’t already been on Facebook, realize that while social ads, beacon, and pages are all great new tools for essentially giving your brand good exposure, they’re still just ads.

If you’re creating a Page for your business and you haven’t spent any time on Facebook yourself, I suggest you do so when you set up your page. Fill out your profile with good information - a bare-bones profile looks like you’re just here to shill your products with a minimum amount of effort. Put in some good interests. Write something in the “about me” section so people can get a snapshot of your personality.

Then go join a few interesting groups. Leave a comment on a wall. Start at least one thread on an open message board. Check back later to see the responses.

If you do this, people will be more inclined to be a “fan” of your page. They’ll want to do it because you’re cool. It’s the same value you get from blogging - you’re putting a face (in this case your own) to the business, and I don’t need to tell you that people are far more inclined to like and support a business if they feel like it’s not a faceless monolith.

Welcome to our community! If you like what you see, you may want to subscribe to our RSS feed!