Marketing a Small Business with Facebook: The Wall Street Journal Says it Provides “Tangible Results”

Riva Richmond, reporter for the Wall Street Journal cites several examples of what we’re going to be focusing on at our upcoming event — how Facebook can serve as a command center for marketers. It’s a good quick read of specific stories that profile how non-corporate marketers are leveraging the platform effectively.

As we’re doing with our CES blogger party, IntenCity Global is driving attendance to client events:

“Ms. Gruber says Facebook works well for her and has brought tangible results. She recently drew more than 300 people to an opening party for a clothing store that she expected only 150 or 200 would attend. And the people who learned of the party through Facebook bought several thousand dollars in merchandise, she estimates.”

Richmond discusses Rootsgear a company who’s seen Facebook serve as a traffic driver that outperforms even mighty Google. We saw this first hand at our Blog Business Summit site months ago.

“Mr. Singh says the page drives more traffic to Rootsgear’s e-commerce site than Google’s search engine or MySpace, another social-networking site where it has a presence. And it has helped the year-old company’s sales.”

A good article for newbies, it skims group building, advertising, friend engagement and fan pages. It (thankfully?) bypasses the messy and IMHO over-emphasized application/widget space. Don’t get me wrong — we develop apps for marketers and love what they can do, but developing an application is not the answer for everyone. For some reason, they’ve been presented by many as the be-all /end-all solution.

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