What with application spam and company pages and new ad systems all over the news, it’s easy to start wondering if Facebook is “selling out.” Are they throwing away the core value just trying to make money?
I know that I’ve got a much higher tolerance for capitalism than most people, but I’m not the only one who thinks Facebook is still doing alright:
I heard about the new Facebook advertising platform and I was afraid they were selling out.
In order to pacify my fears I decided to set up my own company “Page” for HUGONGO, and check it out from the advertisers perspective… Facebook is winning me over.
Every business should have their own Facebook “Page” and should do everything they can to start connecting with their customers.
That’s a pretty strong endorsement! I’d also suggest that before you do start up your group, check out my previous post (I know, I know) about whether your should start a group or a page.
A lot of people I’ve talked to, especially college and just-post-college people, are either tired or getting tired of commercial-style apps and the increase in advertising in Facebook. My co-worker Teresa is right to call for freemium service in Facebook (or any network).
The beauty of Facebook’s platform is how many different ways different people can use the same tools. If Joe doesn’t want advertising, he should be able to opt out of it by buying his membership on a subscription basis. Makes sense to me. I think my underlying point is: Facebook is a great service, but they can’t provide it for free. Given their options, I think the endorsement-style ad system is a very respectful way to try and bring money into their network.
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