So says the Ad-vocate:
First of all, DON’T create a destination, no one needs another “branded space”.
People don’t need another location where they can download Mountain Dew wallpapers. The approach that is being pitched is basically just an extension of the groups feature with some extra bells and whistles attached, wrapped up in the ‘products’ category.
I tend to agree. Just because there’s now a space on Facebook for companies to set up shop doesn’t mean you should treat it like directory. The whole point of Facebook is to be social and interact with people, so if you’re going to make a page for your company, make sure it’s not a one-way portal.
Provide opportunities for your “fans” to be fans. They’ll appreciate it.
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