Community Building in the Age of Facebook: Possible Unconference Topics
Over the past couple of weeks, we’ve been spending a lot of time in the attendees-only Facebook group discussing possible topics for the unconference. The conversation has been incredibly helpful and informative.
Here is a table of the topics that I see emerging from this conversation and where I see them potentially being covered.
| Topic | Session |
|---|---|
| Merging identities across web applications and their Facebook tie-ins, as in the case of iLike. | Let’s do an unconference session about Facebook’s role in online identity management and the implications of that standard for privacy. |
| Privacy | Some of this will be covered in the Facebook for Professionals session. Another chunk of it can be covered in an unconference session proposed above. |
| Recruiting for human resources departments, higher education and non-profit/non-governmental organizations. | I know there’s been a lot of buzz about this, with the most prominent case being that of Serena Software. Does anyone have any ideas about a local (Seattle) expert that could speak to this topic? Anyone already on the attendee roster interested in discussing it? |
|
Facebook for Professionals |
|
We’ll be putting together and announcing a session that covers the new “pay-per-presence” and “fan-sumer” tools on Facebook. I think this topic is best covered there. |
| Groups, open closed, secret and sponsored — which is best for what purpose. | Growing Your Group: Care and Feeding of Your Community |
| How to best blend your efforts on Facebook with other social media platforms. | I smell another unconference session here. Or this could be a topic to bubble up under Outreach Strategies: Balancing Applications, Advertising, Groups and More. |
| Facebook for the Enterprise | We talked about doing a session like this at one point and decided that Facebook for the Enterprise deserved it’s own conference. There’s just too much to cover there to possibly do it justice within this event without setting aside a separate track for it. |
| Facebook for Marketers | The whole conference will have aspects of this topic woven throughout. Plus it’s one of our more popular topic table ideas. |
| Measuring ROI, especially for retail brands. | This smells like an unconference session to me. I’m guessing that some of our experts will probably have a lot to say on this subject as well. |
So what do you guys think? Did I capture everything major here? Does anyone want to get the ball rolling on proposing an unconference session?
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