Peanut Labs: Cool Monetization Strategies for Facebook Apps
The big refrain I’m hearing down here in the Valley of the Silicon is that making money with Facebook applications is harder than it looks. As Adanomics’ Jesse Farmer pointed out, people rarely want to leave the Facebook environment. This would explain why Facebook’s click through rate is so utterly abysmal.
One way that applications are making money is through Peanut Labs. I interviewed Prosper Nwankpa and Murthi Hussein to find out more about their incredibly innovative monetization strategy, which is bringing in $25,000 a month for some developers.
Basically, Peanut is building a monetization platform on top of a series of applications which are built on top of the Facebook platform. I love it when things really start stacking up.
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[...] seem to work very well. I think it’s going to take something a bit more creative, like the Peanut Labs solution, to really start pulling money in for Facebook app [...]
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