Social Media guru Josh Hallet posted on 10/21 that he was at the PRSA show and was investigating blog monitoring tools.
“There are a number of firms that all ’say’ they can automate the monitoring of blogs (social media) and provide metrics, tonality, sentiment analysis, etc. It should be noted that a number of these services cost a pretty good amount of $$$.
What’s interesting about the search is the I have long said (as have many of the colleagues in this industry that I know/trust/respect) that the free tools and a trained staffer can do the same thing.”
I totally agree that many expensive services offer the same functionality that can be achieved with a staffer, but I don’t agree that sentiment analysis is a slam dunk. There is no free service offering that except ours (while in testing.) True, a staffer can do it, but an automated system can shave many hours that staffers would spend down to almost zero. We can easily process hundreds of posts in minutes.
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