Radio is one of the most endangered of the traditional media. More and more, listeners are looking online for their news. So how’s a radio station to compete? NPR has done so quite successfully under the supervision of chief executive Ken Stern. He shared five great tips with the Wall Street Journal today:
- Speed up. The pace of innovation has increased immeasurably.
- While new times call for new products and new ways of doing business, remember that your values never change.
- Invest in your employees: challenge them and train them for new opportunities.
- Embrace new partnerships and new alliances.
- Never forget your core business; for us, producing great radio programs for great radio stations.
Overall, I think tip three is the most important. A good company invests in making sure that its employees are responsive to and comfortable with change, rather than blindsided and scared by it.
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