Targeted Cost-Per-Click Advertising Comes to Facebook

Is Facebook a Google killer? Probably not. At least not yet. But the question no longer seems quite as outlandish to ask given the recent launch of targeted, cost-per-click, pay with a credit card advertising.

You can target ads by political spectrum, sex, age, profile keywords, relationship status, education level and even workplace. Whether that’s a more effective way to target advertising than what John Battelle has called the database of intentions remains to be seen. But it certainly has a great deal of potential.

I have no doubt that we’ll be launching some of these context-based ads for the conference and reporting back on our ROI.

Do you have any plans to use these ads? What is your strategy?

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