Your Facebook Strategy: Opportunities of a Ready-Made Platform

Keynote speech by Jeremiah Owyang

Facebook is a media, community and application platform that offers an existing thriving ecosystem, scalable growth, and word-of-mouth marketing. The ability to understand users, their preferences, and networks, helps web applications to quickly segment and rapidly grow. Of course, no system is perfect, as we will understand the challenges with data, privacy and the growing conflict as work and personal lives collide online.

By analyzing users, their profiles, networks and affiliations there’s a tremendous amount of rich data that we’ve not seen displayed so readily. The ability to create a targeted web strategy to meet specific needs of the ‘long tail’ is more accessible than ever before.

Facebook provides targeted advertising unlike we’ve ever seen before, the ability to provide messages segmented by location, gender, and or preference gives the ability to accurately market effectively

The recently launched Application Platform gives the small agile web team the ability to quickly deploy a widget, scale and monetize. We’ll explore what’s worked as these mini-applications are launched on top of an existing community.

We’ll learn:

• Demographics and Trend Data of Facebook
• Word of mouth and viral growth using the Newsfeed and Widgets
• Groups, Sponsored groups and other community features
• Harness Personal and Network information
• Contextual and targeted Advertising opportunities
• Monetizing your efforts
• Case studies of success and failure
• Understanding costs, and strategies to measure ROI

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