Making Facebook a Media Hub

It’s funny that Teresa decided to say that Scoble “uses his Facebook as a hub for all of his content,” because I dropped this post title into the bottomless bin of post drafts yesterday morning having every intention of probably never writing it.

But I can’t sit idly by while she mentions in passing one of the most important aspects of Facebook.

I called in to The Mediasphere yesterday, where I unoriginally called Facebook a “platform,” meaning that it is the place on the web from which I access and use many of the social tools I’m keyed in to.

I Twitter mostly from Facebook. I browse through the blogosphere using the Google Reader app and Blog Friends.

But Facebook, with it’s built-in feed infrastructure, is a perfect place to foster a “media hub.” It’s the perfect place because it’s a two-way hub. Facebook is set up such that, while you can produce a bazillion hours of content per day (a la Scoble), your profile is set up such that you also consume it.

Robert Scoble is an excellent example. He’s got exactly 7 billion friends. OK actually he has 4,934. But his feed is automatically populated with the content and actions (to whatever extent he has his feed set up) of those people he is friends with. He can’t help but log into Facebook and see what everyone else is talking about.

I’ve griped for some time about how the “blogging community” is really only connected by the links that we send back and forth between ourselves. That’s tenuous at best. It’s hard to make your blog your real, central location on the internet, because it’s not linked with other people.

Some day, we’re all going to have a URL (as Tris plans to talk about - the return of the homepage) that is the center of what we do on the internet. A Facebook profile is well on its way to becoming that URL. It has your bio, obviously, you can loop in your blog posts, it has your interests, friends, business connections, videoblogging channels, shared links, google shares, twitters…

The list goes on, and it will only get longer.

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