A Facebook for Business Conference: Why We’re Not Crazy

I’ve been getting some emails from people who say that replacing our business blogging events with Facebook conferences is a mistake for a variety of reasons.

First of all, let me say that we’re adding a new event to our portfolio, we’re not abandoning business blogging by any means. Given the right locale, price point, and editorial, we anticipate hosting more Blog Business Summits.

For those that say “Facebook is just one component of a social media strategy, you’re missing the big picture.” I say that when I launched the world’s first Photoshop Conference way back in 1994, some said “you’re limiting yourself, you should be doing a digital imaging conference.” Those critics couldn’t have been more wrong. We sold out a dozen conferences and made a pile of money.

My current critics could be right on though, as a “MacPaint conference” would have been a big mistake. SO, is Facebook MacPaint or is it Photoshop? Time will tell.

Here is one telling indicator that encourages me. See how google trends compares Facebook and business with “social media.” I’d say there’s some focused interest.

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